Sorry, But You're Probably Making One of These Buyer Persona Mistakes
I hate to break it to you, but if you’re like 90% of the marketers I know, your buyer personas are all wrong. Sure, we’ve all read the...
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Ali Smith
Oct 28, 20204 min read
What Does It Mean to "Write Like a Marketer?"
Writing is writing is writing, right? Wrong. Just like every conversation you have, every word you write should have a specific purpose....
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