Sorry, But You're Probably Making One of These Buyer Persona Mistakes
I hate to break it to you, but if you’re like 90% of the marketers I know, your buyer personas are all wrong. Sure, we’ve all read the...
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Ali Smith
Oct 28, 20204 min read
What Does It Mean to "Write Like a Marketer?"
Writing is writing is writing, right? Wrong. Just like every conversation you have, every word you write should have a specific purpose....
Ali Smith
Sep 23, 20205 min read
Is Writer's Block the New Stage Fright?
The way we communicate is changing, and more of our professional conversations are shifting toward the written word. When conversations...
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